online marketing: SEO, ads, social media, e-newsletters

SEO is a good place to start.

Attaining good placement for your business is one of the most important ways to reach potential customers. Lelah Cole & Company works with your business' budget to provide essential SEO services – or a full-scale monthly engagement.

Keyword advertising (Google AdWords) complements SEO.

Search engine optimization for natural search improvement can take anywhere from a few weeks to several months to take effect. If your business is in multiple area, it can also be difficult to achieve top natural search placement in all areas. Enter keyword (or key "term") advertising.

Lelah Cole & Company can research your business' relevant key terms, identify related terms to focus on and set up appropriate campaigns to target customers searching for these terms. During the first months of the campaign, we check your terms frequently, adjusting your bids for optimum placement. Once your business attains ideal placement, we will evaluate the campaign monthly to ensure you retain this placement, and that your business is achieving effective results from your campaigns.

Efficiently reach your customers with social media news feeds.

Social media tools are an excellent and cost effective way to reach out to existing and potential customers. Lelah Cole & Company can help your business effectively utilize social media tools – either by setting up your various accounts just to get you started...or planning and executing a complete social media strategy.

E-newsletters delivered right to your customers' inboxes.

E-newsletters work hand-in-hand with social media tools. Lelah Cole & Company designs e-newsletter templates that match the look and feel of your website (when applicable) and works with your business to plan and execute a montly/seasonal/annual e-newsletter strategy.